From 2019-2021, I produced content for the Purdue Football team coached by Jeff Brohm. The content included intro videos, hype videos, uniform videos, marketing videos, and recruiting videos.
Hype Videos
Hype videos were posted on social media before the bigger games to get fans and recruits ready for the big game. These particular two were voiced by the legendary Boilermaker, Jim Everett and the other was voiced by Assistant Coach JaMarcus Shephard
Recruiting
In recruiting, we focused on Coach Brohm and the Brohm family as a whole. We wanted to promote the family atmosphere that the Brohm's brought to Purdue and make the recruit feel like they could come in and produce right away.
Here are a just few examples of recruiting videos:
Gameday Threads
Each week, I produced, edited and shot a uniform video that was posted on social media on Thursday's prior to the game. These pieces were sponsored and showcased the uniform in a unique and different way each week.
Marketing
We wanted to have fun with some marketing material and stray away from typical highlight-based commercials. Below we featured Payne Durham and Purdue Pete in a funny video to show fans that even Purdue Pete preps for the season.
In March of 2021, March Madness was held in the state of Indiana and Purdue was hosting games in Mackey Arena. With the games being held only a few yards away from the football stadium, we wanted to have fun and welcome the teams to "our backyard."
Social Media
Tributes
